I was born and bred to be a photographer,


Wendy's GrandfatherWendy Yalom
My grandpa Allen, a creative innovator, was an early adapter to photography. As a teenager in the 1920s, he built a darkroom in his home so he could develop and print his own work. My mom and her 4 siblings grew up being candidly photographed, having styled portraits. Capturing life through photography became a family value so much so that by the time my generation was born getting a camera as a child was as natural as getting a bicycle and happened at about the same time. I got my first 110 camera when I was 9 and my first Nikon SLR when I was 16.

The summer I was 20, I took a couple of great portraits of two friends of mine and they asked me to capture their wedding that following spring. I had been to two or three weddings as a teenager and thought YEAH, that sounds fun. On my way to the wedding, a glamorous nighttime ceremony and celebration in a classy SF venue, I bought a generic flash and two 4-packs of Kodak film. You can imagine, the photos were…ok, well actually not awesome and still I was hooked. I went back to school, got a degree in Fine Art Photography and started my business in 2001. I’ve photographed 100s of wedding in the last 12 years.

In  2009, my community of friends – primarily entrepreneurs, thought leaders coaches and writers – started asking me to capture professional headshots for them. I did this mostly as a service to the people in my life I love. In November 2012, I started to recognize how much more I could offer my clients; that my experience and personality made it possible for me to create editorial, high-end professional images and a structure of love where my clients authentic ability and gifts can be revealed.

Today, I have the privilege of calling myself an award-winning wedding and portrait photographer gifted at capturing people in life and in love. In 2011, I was voted Best San Francisco Wedding Photographer in 2011 by J Weekly People’s Choice, my work has been featured in Grace Ormonde Weddings, Modern Bride, San Francisco Magazine, 7×7 and Yoga Journal.

In addition to my passion as a photographer, I’m committed to all of humanity falling madly in love and to capturing a life of self-discovery & transformation. Often moved to tears by the beauty of love and life, I’m delighted that you are curious about having me capture you or your event brilliantly and authentically.

Want a “real-life experience” of me? Watch the video below!