Master the Art & Business of Personal Brand Photography

an 8 week virtual Masterclass with Industry Leader Wendy Yalom starting January 2023

If you had asked me a decade ago if my career would become what it is today I would have said “I WISH!” 

When I started as a Personal Brand Photographer in 2012, I never imagined that I would one day be able to write “World Traveling Brand Photographer” as my job title and actually MEAN it.

When I started out doing this work, I never imagined that I would be year after year generating multiple six-figures working with hundreds of ideal clients the World over.

When I started I did not know the first thing about marketing or selling or building a sustainable business.

Like most of the photographers I mentor, when I started it was because I wanted to use my talent as a photographer to earn a living. I felt excited to discover a field of photography ripe with possibility, that inspired me creatively and gave me the opportunity to work with clients who I admired.

Once the dream to Become a Personal Brand Photographer took hold, I had to discover not only how to find clients, how to design and deliver an experience that would fulfill their desires, how to package it, market it and sell it but the confidence and belief in my ability to do so.

THAT is the path I want to share with you.

I see so many capable photographers not achieving the kind of success they know is possible.

This has nothing to do with the quality of your photos, or how hard you work.You have the desire, you have the ability and you have the drive to be successful. What you need are the business and marketing tools to help you attract & book your ideal clients and deliver in a way that makes them eager to come back – and tell ALL their friends to work with you. I want you to have that too and in a fraction of the time it took me so I’ve created …

It’s taken me years to get to where I am today, and I want to help you do it in a fraction of the time.

Join me for this exclusive virtual 8 week Masterclass and you will walk away knowing – 

  • How to attract and book your ideal client
  • How to build, package and price a high ticket offer
  • How to convert inquiries into sales
  • How to deliver an experience + final product they will RAVE about
  • How to design and fulfill a premium photoshoot experience for your clients
  • How to use your website and social media to grow your client base
  • How to create automated systems that let you get out from behind your laptop  
In Addition, you will get –
  • My best strategies and *insider tips* for everything from location scouting, most practices for emailing your client to how to turn things around when a shoot goes sideways
  • Sales scripts, marketing templates and systems that can help free you up to focus more on what you love: taking photos
  • Custom designed project and time management action templates
  • My full Client Communication Sequence
And most importantly, the mindset to confidently earn a living as a personal branding photographer
Module 1; How to get out of the hours for dollars equation

Let’s agree that none of us will ever have a sustainable business if we are constantly competing in the hours for dollars game. Most of the photographers I see stuck in this trap don’t know how to create a premium experience for their clients for one of two reasons. 1. They don’t understand that the value of their work is far greater than the photos alone or 2. They don’t know how to describe how why their offer is uniquely valuable. We dive deep in our first week together to discover and put into words the value of your unique offer.

Module 2; Fall in love with Marketing
If you were going to have a successful business you need to fall in love with marketing. Period. Most of the photographers I work with don’t love marketing because they don’t know how to do it well, they are lost when it comes to where to market or what to say. In week two, we learn how to market effectively and where the best places are to find your ideal clients.
Module 3; Have a successful sales call 100% of the time

The biggest game changer in my business was learning how to have a successful sales conversation. This week I’m going to teach you how to have a successful sales conversation every time you have an inquiry.

Module 4; Delivering fan worthy results
Understand the unique needs of personal brand clients and how to design a shoot that is specific to their needs. I’ll teach you the process I use with all of my clients to understand their brand and plan their photoshoot.
Module 5; Go #BTS live with me and a client
This week is an extra special 90 minute module for you to come behind the scenes LIVE with me photographing a client. I’ll share with you about the client and what it is we are wanting to capture. You’ll get an exclusive look at the ritual I start each shoot with and I’ll even open up about the things that are making feel nervous or uncertain. You’ll see me set up/style the shoot and work live with a client. I’ll be narrating the whole experience for you. This is a very special opportunity and I can’t wait for you to get behind the lenses with me.
Module 6; Bringing out your client’s BEST

Again and again, my  clients say they hire me because they trust that I can “capture their essence”. This module dives into how you are being with your clients from the first interaction through the shoot that will guarantee they love the version of them you capture.

Module 7; Become your own CEO
We bring it all together. I’ll reveal all the structures and systems that keep my business thriving. We will share with you how we use our custom crafted CRM, manage our client communications, handle bookings, contracts and team. This is the week you become the head honcho of your company whether it is a one person show or you have team that are supporting your dream.
Module 8; Bonus LIVE session; Is your website working to inspire inquiries?

Ever worry that your website is not optimized for generating inquiries? What should you include, what should you say, what is most important for your clients to see? This week you’ll learn the four fundamentals to include on every website. We’ll get into the weeds together to examine live sites and use them as examples for how you can make simple changes to your website to make it work for you.

Hear from Wendy's Students

“

I can’t recommend Wendy’s Masterclass enough. After taking her course in Orlando, I was able to successfully transition from the ‘do-it-all photographer’, to specializing in branding for women. From the sales call, to planning, to shooting, it was everything I needed to become more confident in branding + financially abundant. Wendy is uber talented, fun, and just a positive light to be around. I can’t wait to take another course in the future!

Lindsay Gibeauwww.lindseygibeau.com
“

Before working with Wendy, I had no idea that working with women 1-1 exclusively was even possible. Wendy was my first mentor to personal brand photography and she opened my eyes to a world of possibilities. She taught me the value of creating an unforgettable experience for my clients and how being fully present is a marketable skill in itself. I'm now booked out with dream clients, have a thriving business (that doesn't burn me out), and I'm starting to get requests to travel for photoshoots. I'm so grateful for Wendy's wisdom and everything I've learned from her. She is 100% worth the investment.

Hillary Jeannewww.hillaryjeanne.com
“

Before I started mentoring with Wendy I was bogged down, struggling with how to support my clients without being overly complicated.Wendy truly knows the meaning of a brand photography experience and how to encourage our clients to evolve and unfold in front of our lenses. Working with Wendy allowed me to seamlessly create repeatable steps with all of my clientele, in a way that focuses on providing unbelievable service and a fabulous experience throughout the entire process. Wendy truly knows the meaning of a brand photography experience and how to encourage our clients to evolve and unfold in front of our lenses.

Jama Finneywww.jamafinney.com
“

BEYOND Valuable! Seriously worth every penny. There was an over-abundance of valuable insider tips and well-earned wisdom Wendy generously shared. Not only did I get value from all the photography learning and hands-on experience, but I also walked away truly invigorated and on FIRE with great tools in my pocket that I have been applying to all aspects of my business, like amazing sales techniques and marketing strategies.

Sophia Mavrideswww.sophiastudio.co/
“

When you're running a small business - every penny counts! And every penny I did spend on this whole experience was worth a million afterwards. In addition to the expansive knowledge and tips that we were taught, it was so valuable to know that this is possible for me. Seeing a woman who is a leader, gorgeous soul and killin' it in this business was so empowering. I left my 9-5 with a very specific vision for the work that I wanted to do. Many people in my life questioned it. But after meeting Wendy and taking this masterclass, it was affirming that my dreams are possible. That this work is desired and needed. Work that can transform lives and also be profitable as well!

Amber Elliswww.creatinglight.ca
“

Wendy really wants you to succeed and she is so genuine that you felt the love through the zoom screen! She shares her process, and really helps you see how to keep things simple while giving your clients top notch service. I would highly recommend anyone wanting to take their brand photography to the next level to work with Wendy!

Michele Mateuswww.michelemateusphotography.com
“

Wendy’s approach of teaching is the most valuable I’ve ever experienced. She doesn’t hold back and shares every step of her mega-successful business. She feels like she is your long time friend who is not only teaching but cheering for you and wants only the best for you. Her system is very clear and easy to apply and her guide is my to go resources for any questions I have about my business.

Lea Prokopowiczwww.imagesbylea.com
“

I came across Wendy Yalom’s website a few years ago when I became intentional about adding Personal Branding Services to my photography business. I was immediately impressed by not only what she was offering her clients, but by the way her clients were reacting to the experience of working with her! I wanted to provide that level of service to my clients. I wanted to know her secrets! I am so grateful to have had the opportunity to learn from Wendy in a small group masterclass. I completely resonated with her teaching style, along with all the information she gave so generously. Years later, the depth of the course, and the connections created, continue to be an asset for me and my business. I have often referred back to my workbook when refreshing marketing materials.

Toni Pintowww.PintoPortrait.com
“

Wendy challenges and cheerleads you to take action and create meaningful change within your business. With her support I raised my rates, refined my personal branding packages and business processes, addressed the fears that were holding me back and worked on improving my mindset, developed my picture-making and my marketing! Each call provided me with actionable steps to keep me on track and left me feeling inspired and empowered to dream bigger, aim higher and work smarter.

Karina Lyburnwww.karinalyburn.co.uk

Your Investment

Pay in Full – $880

Payment Option – 5 payments of $200

Early Bird Bonus – Be one of the first 10 to register and get a private 30 minute portfolio review with Wendy.

Is this class right for you and FAQs

This Is For You If:

  • You want to connect with a community of incredible photographers to support you and to learn from
  • You want to be mentored by someone who has been in your shoes, and now has a thriving multiple-6-figure business
  • You’ve built a profitable business that includes personal brand photography and know there is a next level for you that a seasoned expert can help you achieve
  • You’ve been paid for your work, but aren’t getting consistent clients, or earning at the level you know you’re capable of
  • You take beautiful photos, and want the business skills to create a profitable business, doing what you love
  • You want to feel unshakable confidence in your ability to build and grow your business and deliver great results to your clients

This Is NOT For You If:

  • You’re a total newbie – you’ve always dreamed of being a photographer, but don’t know the basic technical skills of the craft
  • You enjoy photography, but don’t really have an interest in turning your hobby into a career
  • You are curious about Personal Brand Photography but have no idea what it is
  • You are looking for a quick fix or formula to imitate vs. a blueprint that you can customize to your unique strengths
  • You are not willing to change what you believe or what you are currently doing
  • You think that earning great money for your work means you’ve ‘sold out’
  • You don’t have any interest in learning and growing – as a photographer and an entrepreneur.

Frequently Asked Questions

When does the Masterclass start?

As soon as you register you’ll get the 60 page guidebook and our first getting started vid. The first module will be live on January 9 and our first LIVE Q&A call is scheduled for January 12 at 10:30 Pacific Time.

I can’t make the live calls, will recordings be available? If so, for how long?

Yes! All calls will be recorded and replays will be available to everyone in the course for at least 5 years. You can revisit the recordings as your business grows and your questions change.

I’m already offering Personal Branding Photography. I want to be charging more and finding more clients. Do you think this class can help me?

Yes! This class is made for you! I’ve heard this again and again from talented personal branding photographers, that they are just not able to charge what they want to be charging or attract the kind of clients they want to attract. In this class, you’ll learn everything I do to attract and book clients. What I’m teaching is something that I had special access to and is something you can easily recreate if you are will to put in the time and energy. These are not done for you techniques, they are the strategies and practices that I used to build a multi six figure personal branding photography business and you can use them too!

I’m just getting started with photography. Is this Masterclass right for me?

I’ve designed this course for photographers who already have a grasp of technical skills needed to take a great photo. While we will focus on the “art” of Personal Branding Photography during week 5, the rest of the Masterclass is focused on the business of personal branding photography – including marketing strategies, systems and structures to help you succeed.

I’m not a personal branding photographer (nor interested in being one). Can I still get value from this class?

Anyone who wishes to grow their photography business can get value from this Masterclass. However, I’ve specifically designed the curriculum for photographers who wish to focus on personal branding photography, or add it to their existing offerings.